PRODUCT STRATEGY AND UX RESEARCH

Discovering what users actually need

Through stakeholder workshops and user research, I map complex workflows and create information architecture that makes sense. I test assumptions, validate ideas, and ensure teams build the right thing.

Core approach:

  • Product discovery that cuts through assumptions

  • User research that drives real decisions

  • Information architecture for complex systems

UX DESIGN AND INTERACTION

Designing experiences that eliminate friction

Complicated workflows become intuitive journeys. Enterprise platforms become tools people want to use. I create interaction patterns that guide users naturally through complex processes and reduce training time.

UI Design & Visual Systems

Building interfaces that scale

Professional interfaces that work flawlessly across devices. I create design systems that ensure consistency while giving development teams the components they need to move fast.

Design foundations:

  • Responsive interfaces for web and mobile

  • Design systems that teams actually use

  • Accessibility compliance (WCAG 2.1)

AI-ENHANCED WORKFLOWS

Leveraging technology to design faster

Modern tools accelerate delivery without compromising quality. I integrate AI for rapid prototyping, automate repetitive tasks, and use data analysis to validate design decisions.

PRODUCT DESIGN LEADERSHIP

Making teams thrive

25 years of experience has taught me that great products come from great team dynamics. I guide teams from concept to launch while fostering collaboration that brings out everyone's best work. I mentor designers, bridge gaps between departments, and create environments where cross-functional teams deliver their strongest results together.

PLATFORM EXPERTISE

I understand complex domains

Deep experience with regulated, mission-critical platforms

  • Government and civic technology systems

  • Enterprise SaaS and financial services

  • Legacy system modernisation

Let's collaborate

Currently, I'm looking for my next role with a team that values user research and meaningful outcomes.

Let's collaborate

Currently, I'm looking for my next role with a team that values user research and meaningful outcomes.

Designed by Oscar Abizanda, 2025.

Designed by Oscar Abizanda, 2025.